Lusterity is founded on the core values of diversity, sustainability, local, makers and giving back.  

Each product and service in our network was selected for its style and for its alignment with one or more of the promises of our brand:

WE celebrate

DIVERSITY

Advancing businesses owned and operated by womxn, BIPOC, LGBTQ+ owners and other underrepresented entrepreneurs.

SUSTAIN-ABILITy

Favoring products and processes that are more natural and less wasteful, including compostable, recyclable, organic and non-toxic items.

LOCAL

Seeking options found closest to home, Boston-made, Massachusetts-made, and American-made goods, and recognizing community-based business owners, who make efforts to enhance their local economies.

MAKERS

Valuing handmade items, independent- and family-owned businesses, fair trade products, and things created by workers in union and fair-wage environments.

GIVING BACK

Promoting alternative approaches that make significant social commitments, including nonprofits, social enterprises, and buy one-give one models.